MCQ Questions Marketing Management

Please refer to MCQ Questions for Marketing Management provided below. These objective questions will be really useful if you are planning to appear in competitive examinations. We have provided MCQ questions for Management subject which is very important for IAS, UPSC, or civil services examinations.

Marketing Management MCQ Questions with Answers

Question. In relationship marketing firms focus on relationships with                   
A. Short-term; customers and suppliers
B. Long-term; customers and suppliers
C. Short-term; customers
D. Long-term; customers

Question. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.               
A. TRUE
B. FALSE

Question. The intangibility of services has implications for the choice of                   
A. Brand elements
B. Location
C. Price
D. Product features
E. Channels of distribution

Question. A person’s consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.                   
A. Culture
B. Subculture
C. Psychographics
D. Reference groups

Question. Which of the following statements is correct?                     
A. Marketing is the term used to refer only to the sales function within a firm.
B. Marketing managers don’t usually get involved in production or distribution decisions.
C. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Question. All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.                   
A. Process
B. Physical environment
C. People
D. Place

Question. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for , , , and offerings that have value for customers, clients, partners, and society at large.                         
A. Making, Arranging, Maintaining and Selling
B. Creating, Communicating, Delivering, and Exchanging
C. Creating, Advertising, Selling, and Transferring
D. Performing, Displaying, Offering, and Exchanging

Question. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?           
A. An image
B. A service
C. A good
D. An idea

Question. The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:                   
A. Intangibility
B. Inseparability
C. Variability
D. Perishability

Question. Which one of the following BEST describes the human need?                     
A. Food
B. French-fries
C. Burger
D. Pizza

Question. A further 3Ps are incorporated into the marketing mix:                   
A. Physical evidence, process and price
B. Process people and promotion
C. Physical evidence, people and production
D. Physical evidence, process and people

Question. The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as                     
A. Customer profitability management
B. Cost of service delivery
C. Segmented pricing
D. Revenue management

Question. Which of the following is NOT a part of marketing communication mix?                         
A. Telemarketing
B. Public relations
C. Sales promotion
D. Advertising

Question. In a services context, distribution embraces all of the following elements EXCEPT                   
A. core services flow
B. product flow
C. information and promotion flow
D. negotiation flow

Question. A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?                 
A. Learning
B. Role selection
C. Perception
D. Motivation

Question. Text messaging is a type of which promotion strategy?                   
A. Personal selling
B. Sales promotion
C. Direct marketing
D. Public relations

Question. The term ’marketing mix’ describes:                       
A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product.
C. The relationship between firms’s marketing strengths and its business weaknesses.
D. A blending of strategic elements to satisfy specific target markets

Question. Which of the following is not an element of people?       
A. Motivation
B. Teamwork
C. Flow of activities
D. Customer training

Question. In the absence of a physical product, service providers need to consider the use of that enable customers to make a judgment on the service quality.           
A. Intangible clues
B. Tangible clues
C. Blueprint
D. Performance measures

Question. SSTS refers to                       
A. Service Standards Testing
B. Self- Service Technologies
C. Standard Service Technologies
D. Self Service Treatments

Question. A marketing philosophy summarized by the phrase ’a stronger focus on social and ethical concerns in marketing’ is characteristic of the period.               
A. Production
B. Sales
C. Marketing
D. Societal marketing

Question. Buying and selling of mass consumer goods and services comes under which of the following markets?   
A. Business markets
B. Global markets
C. Consumer markets
D. Government markets

Question. occurs when a company intentionallyuses services as the stage, and goods  as the props, to engage individual customers in a way that creates a memorable event.         
A. Hybrid offer
B. Core service
C. Augmented or ancillary product
D. Experience

Question. Which one of the following factor relates to family that influences consumer behavior?               
A. Cultural
B. Social
C. Personal
D. Business

Question. Need becomes when they are directed towards a specific object.                   
A. Actual need
B. Want
C. Satisfaction
D. Demand

Question. Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called                 
A. Raw materials
B. Major equipment
C. Accessory equipment
D. Component parts

Question. The buyer decision process consists of five stages. Which of the following is NOT one of these stages?   
A. Evaluation of Alternatives
B. Information search
C. Variety-seeking buying behavior
D. Post purchase behavior

Question. If performance meets consumer expectations, the consumer is               
A. Delighted
B. Satisfied
C. Disappointed
D. Surprised

Question. Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:             
A. Price of the service
B. Processes used in carrying out the service
C. Intangible outcomes e.g. the performance of an investment portfolio
D. Tangible outcomes

Question. is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view.         
A. Front of Planning
B. Service Blueprinting
C. Service standardization
D. None of these

Question. Marketing managers should adapt the marketing mix to and constantly monitor value changes and differences in both domestic and global markets.                 
A. Sales strategies
B. Marketing concepts
C. Cultural values
D. Brand images

Question. You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?                           
A. Material and parts
B. Capital items
C. Supplies and services
D. None of the given options

Question. All of the following are examples of services EXCEPT:                           
A. Banking
B. Hotels and motels
C. Tax preparation
D. Computer software

Question. The term marketing refers to:                             
A. New product concepts and improvements
B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns

Question. Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.                         
A. Material and parts
B. Consumer products
C. Industrial products
D. Capital items

Question. is the single factor that best indicates social class.               
A. Time
B. Money
C. Occupation
D. Fashion

Question. Resellers may actually take ownership of the product and participate in the marketing, including the advertising.                   
A. TRUE
B. FALSE

Question. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.                     
A. TRUE
B. FALSE

Question. Buying goods and services for further processing or for use in the production process refers to which of the following markets?                 
A. Consumer markets
B. Government markets
C. Business markets
D. International markets

Question. It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.                     
A. TRUE
B. FALSE

Question. describes the employee’s skills in serving the client.                 
A. Internal Marketing
B. External Marketing
C. Relationship marketing
D. Interactive marketing
E. Communication Marketing

Question. Consumer buying behavior refers to the buying behavior of businesses.                     
A. TRUE
B. FALSE

Question. Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as products.                   
A. Shopping
B. Convenience
C. Industrial
D. Specialty
E. Unsought

Question. According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is:           
A. Responsiveness
B. Reliability
C. Assurance
D. Empathy
E. Tangibles

Question. Which one of the following phrases reflects the marketing concept?                   
A. The supplier is a king in the market
B. Marketing should be viewed as hunting not gardening
C. This is what I make, won’t you please buy it
D. This is what I want, won’t you please make it

Question. Consumer complaints tend to be:                         
A. instrumental and ostensive
B. instrumental and reflexive
C. non-instrumental and ostensive
D. non-instrumental and reflexive

Question. constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.                       
A. Limited decision making
B. Need recognition
C. Routine decision making
D. Post purchase evaluation

Question. Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.                     
A. Complex buying behavior
B. Dissonance-reducing buying behavior
C. Habitual buying behaviors
D. Variety-seeking buying behaviors

Question. is an example of a service where the customer typically goes to the service organization                     
A. House painting
B. A credit card company
C. A taxi service
D. The theatre

Question. Marketing strategies are often designed to influence and lead to profitable exchanges.                 
A. Consumer decision making
B. Sales strategies
C. Advertising strategies
D. Export strategies

Question. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called                         
A. Business markets
B. Global markets
C. Consumer markets
D. Non-profit and governmental markets
E. Service markets

Question. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”                         
A. Actual product
B. Augmented product
C. Core benefit
D. Co-branding

Question. A fundamental part of the distribution function is to get the product:                     
A. To the right place at the right time
B. Launched into new markets
C. To intermediaries
D. To market to avoid channel conflict

Question. is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.                         
A. Physical evidence
B. Process
C. Place
D. People

Question. The focus of marketing today is                 
A. Value and Satisfaction
B. Quality and Long Term Relationships
C. All of the Above
D. None of the Above

Question. The extended marketing mix for services includes: People, Processes and                     
A. Product
B. Place
C. Physical Evidence
D. Promotion

Question. The five-stage model of the consumer buying process includes all of the following stages EXCEPT             
A. Problem recognition
B. Information search
C. Social interaction
D. Purchase decision

Question. The marketing concept applies to production firms, but not to service industries.                 
A. TRUE
B. FALSE

Question. Which of the following is the most recent stage of marketing evolution?                   
A. Marketing department era
B. Production era
C. Sales era
D. Marketing company era

Question. Good marketing is no accident, but a result of careful planning and                   
A. Execution
B. Selling
C. Strategies
D. Research

Question. The basic role of promotion is                           
A. Information
B. Manipulation
C. Communication
D. Interpretation

Question. Products that are used directly in the production of a final product but are not easily identifiable are categorised as             
A. Accessory products
B. Consumable supplies.
C. Assembly components
D. Process materials

Question. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?             
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction

Question. Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.             
A. TRUE
B. FALSE

Question. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of in the promotional mix.           
A. Advertising
B. Sales promotion
C. Personal selling
D. Publicity

Question. Which one of the following statements by a company chairman BEST reflects the marketing concept?       
A. We have organized our business to satisfy the customer needs
B. We believe that marketing department must organize to sell what we produce
C. We try to produce only high quality, technically efficient products
D. We try to encourage company growth in the market

Question. is the physical surroundings or the physical facility where the service is produced, delivered and consumed.         
A. Servicespace   
B. Servicescape
C. Serviceplace
D. Servicescope

Question. Services are typically produced and consumed simultaneously. This is an example of the characteristic of services.             
A. Intangibility
B. Variability
C. Inseparability
D. Simultaneously
E. Perishabilityweb