MCQs For NCERT Class 12 Business Studies Chapter 11 Marketing Management

Please refer to the MCQ Questions for Class 12 Business Studies Chapter 11 Financial Markets with Answers. The following Financial Markets Class 12 Business Studies MCQ Questions have been designed based on the latest syllabus and examination pattern for Class 12. Our experts have designed MCQ Questions for Class 12 Business Studies with Answers for all chapters in your NCERT Class 12 Business Studies book.

Financial Markets Class 12 MCQ Questions with Answers

See below Financial Markets Class 12 Business Studies MCQ Questions, solve the questions and compare your answers with the solutions provided below.

Question. With which element is exchange mechanism related?     
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question. _____________ is the marketing function which is concerned with informing the customers about the firm’s products. 
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Question. Registering a trademark gives ___________ to the users. 
(a) Finance
(b) Fame
(c) Protection
(d) Information

Question. Which one of the following is not a marketing mix? 
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

Question. __________ involves designing and producing container or wrapper of the product. 
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

Question. Marketing is called a __________ process because it involves interaction of buyers and sellers.
(a) Economic
(b) Social
(c) Legal
(d) Political

Question. For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

Question. __________ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

Question. ___________ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. Which one of the following promotion tools has mass reach? 
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

Question. Mail order selling is a ________ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole

Question. Free gifts and free samples distribution is the part of _______.
(a) Advertising
(b) Public relation
(c) Sale promotion
(d) Public relation

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(e) Channel concept

Question. Krish had started the business of producing exclusive home decor items under the brand name ‘Decor’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Decor’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
(a) Short and easy to pronounce, spell and remember
(b) Reflects the functions of the product
(c) Distinctive/easily identifiable
(d) Versatile, can be used for brand extension

Question. ______ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. Bee Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
(a) Physical distribution
(b) Transportation
(c) Warehousing
(d) Standardization and grading

Question. Mail order selling is a ______________ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sale

Question. Match the following by choosing the correct option. 6

Column A	Column B
1) Social process	a) Market
2) Set of potential customers	b) Marketing
3) Controllable variables	c) Functions of marketing
4) Marketing activities	d) Marketing mix

(a) (1) – (d) , (2) – (c) , (3) – (a) , (4)- (b)
(b) (1) – (b) , (2) – (a) , (3) – (d) , (4)- (c)
(c) (1) – (c) , (2) – (d) , (3) – (a) , (4)- (b)
(d) (1) – (d) , (2) – (c) , (3) – (b) , (4)- (a)

Question. Mahesh is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she had decided to offer educational packages to the prospective buyers. Identify the type of Marketing concept been described in the given line.
(a) product concept.
(b) production concept
(c) Marketing concept.
(d) societal Marketing concept.

Question. A cardboard box consisting of 10 packs of toothpaste is an example of:
(a) primary packaging.
(b) secondary packaging
(c) transportation packaging.
(d) none of these

Question. Luxury products such as Rolex watches are known as :
(a) Convenience product
(b) Shopping product
(c) Speciality product
(d) Emergency products

Question. Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.
(a) Packaging and labelling
(b) Promotion
(c) Pricing
(d) Branding

Question. Which component of product mix provides status symbol as the advantage to customer?
(a) labelling.
(b) branding
(c) packaging.
(d) none of these

Question. __________ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Question. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
(a) Facilitates the use of product
(b) Assists in promotion of the product
(c) Helps in product identification
(d) Provides protection to the product

Question. The main function of ………………….is to provide information regarded by law.
(a) labelling.
(b) packaging
(c) branding.
(d) Both A and B

Question. Identify the component of branding being depicted below.

(a) Brand name
(b) Brand mark
(c) Trademark
(d) Generic name

Question. Under which of the following conditions is a marketer not likely to fix the price of his products at higher end?
(a) When the product is unique in terms of packaging, product difference and product differentiation
(b) When he wants to attain market share leadership
(c) When he faces high degree of competition
(d) When the demand for the product is low

Question. Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) When the demand for the product is low
(c) When the company wants to attain market share leadership
(d) If the demand for a product is inelastic

Question. A popular brand of hair conditioner comes in different categories for different hair, say for normal hair and for other categories.” Identify the function of labelling in the above example.
(a) Providing information regarded by law
(b) Describe the product and specify its contents
(c) Grading of products
(d) Promotion of products. 

Question. Mohan is engaged in the manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided and launched the same refrigerator in the market. Identify the marketing philosophy involved.
(a) Marketing concept.
(b) selling concept
(c) product concept.
(d) production concept

Question. Sohum is fond of a particular brand of stationery. Every time he buys his favourite brand stationery products, he does not need make a close inspection of that product. Identify the relative advantage of branding to the customers being described in the given case.
(a) Supports in product identification
(b) Certifies quality
(c) Considered to be a status symbol
(d) None of the above

Question. The company can draw attention to new products by arranging sports and cultural events is called:-
(a) Advertising
(b) Public relation
(c) Sale promotion
(d) none of above

Question. Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Question. In order to improve upon its competitive edge, Khushboo Ltd. has changed the packaging of its hair care products. They are now available in customer friendly design, which has a nozzle attach to the lid so that at the time of usage, the consumer doesn’t need to open the cap of the bottle. Name the marketing function being explained in the given lines.
(a) product design and development
(b) customer support services.
(c) promotion.
(d) physical distribution

Question. Lavanya runs a Play School from her residence. Recently, she placed an order online for 200 chalk boxes. The boxes were delivered to her in a corrugated box. Identify this level of packaging which facilitated movement of the product.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the above

Question. Raman is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given lines.
(a) physical distribution
(b) transportation
(c) warehousing
(d) standardization and grading 

Question. Which of the following is a feature of marketing process?
(a) satisfying needs and want of the consumers.
(b) creating a market offering
(c) developing and exchanging mechanism
(d) All of the above

Question. What does the symbol given below denote?

(a) Brand name
(b) Brand mark
(c) Trademark
(d) Generic name

Question. Which of the following is the function of marketing?
(a) branding
(b) promotion
(c) physical distribution
(d) All of these

Question. Assertion (A) Personal selling promote travel and tourism in the country
Reason (R) due to mobility of sales people
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Question. Assertion (A): Label Helps in Promotion of Products.
Reason (R) : The label may vary from a simple tag attached to the product to complex graphics.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question. Assertion (A): Advertisement is very costly affair.
Reason (R) : It requires the huge amount of money to advertise on newspaper , television, etc.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Question. Assertion (A) Publicity is a paid form of communication
Reason (R) Publicity does not involve any direct expenditure by marketing firm
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Question. Assertion (A): Events like fashion show , experience like lunch with celebrity can also be marketed.
Reason (R) : Anything that is of value to the other can be marketed.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Question. Assertion (A) : Government can declare a product as essential product and regulate its price.
Reason (R): In order to protect the interest of public against unfair practices in the field of price fixing.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect. 

Question. Assertion (A) From package of chips, cosmetics, etc. people can make some guess about quality of the product contained in it.
Reason (R) packaging helps in products production.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(c) Both assertion (A) and Reason (R) wrong

Question. Assertion (A) Maintain good public relations lower the promotion cost
Reason (R) Because of its wide reach the overall cost o gets spread, as a result per unit cost of reach comes low.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Question. Assertion (A) Public relation department can place story and dramatize the product in the media.
Reason (R) This will build market place excitement before the reach in the market, it will create favourable impression on target customer
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Question. Assertion (A) Advertising is personal form of communication.
Reason (R) Advertising creates monologue and not a dialogue
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

True / False :

Question. All the advertisements are made keeping preference of the people.

Question. The desired level of quality of product will depend on the economic status and preferences of the target market .

Question. Three level distribution channel enables the manufacturer to cover wide area of network while retaining control over the channels

Question. Personal selling is best suited for promoting daily use products.

Question. There is difference in maximizing profits in the short run and in the long run.

Question. Transportation packaging refers to additional layers of protection that are kept till the product is ready for use.

Question. The price set for the product must reflect only the interest of the seller.

Question. The most commonly adopted distribution network for consumer goods like soaps clothes, rice is three level channels.

Question. Advertising is the function of marketing which is concerned with the cost and location of target market.

Question. The main focus of selling concept is production volume.

Question. There is personal communication in case of advertising.

Question. There is no personal contact in personal selling.

Question. Marketing mix is a blend of multiple financial decisions.

Question. Labelling involves putting identification marks on the package.

Question. Personal selling allows a sales person to develop personal relationship with prospective customers. 

Question. Advertising is the impersonal communication in case of promotion. 

Question. Publicity is the paid form of promotion of product 

Question. Production cost is the only important component while fixing up the price.

Question. Advertisement is undertaken by identify sponsor 

Match the following :

Question. Match the following terms related to packaging

1. Product immediate container	a. Packaging
2. Packaging components necessary for storage	b. Primary packaging
3. Act of designing the container or wrapper	c. Secondary packaging
4. Additional layer of protection.	d. Transportation packaging

Question. Match the following characteristics of a good brand name with its objective

1. To differentiate from the other products	a. Adaptable
2. To not get out of date.	b. Versatile
3. To accommodate new product	c. Distinctive
4. To advertise the product conveniently	d. Staying power

Question. Match the following terms with their functions-

1. To classify the products on the.	a. Branding basis of features and quality
2. To give brand name to the product.	b. Labelling
3. Provides information about the product	c. Packaging
4. Provides protection to the product	d. Grading

Question. Match the following advantages of branding to the related groups

1. Differential Pricing a Government	a. Government
2. Ensures quality	b. Shareholders
	c. Marketers
	d. Customers

Question. Match the following taglines with the names of the companies-

1. Think Different	a. Coca Cola
2. Because You’re Worth It	b. Apple
3. Just Do It	c. LO’real
4. Open Happiness	d. Nike

Question. Match the following levels of packaging with their examples

1. Milk packets in carates	a. Primary Packaging
2. Corrugated boxes	b. Secondary Packaging
3. Ice-cream cup
4. Shampoo bottle

Question. Match the following terms with their advantages-

1. Helps in product protection	a. Branding
2. Helps in product designing	b. Labelling
3. Helps in identifying the product	c. Product Development
4. Helps in providing information to the customer	d. Packaging

Question. Match the following functions of labelling with the suitable examples

1. Shampoo for normal hair	a. Sales promotion
2. No smoking on cigarette packet	b. Specifies contents
3. Oil containing amla,neemetc.	c. Grading
4. Buy one get one free	d. Required by law Specifies contents

Question. Match the following examples with their relative terms

1. Tomato ketchup	a. Generic name
2. Adidas	b. Brand name
3. Book	c. Logo
4. Maggi	d. Grading